Why should you believe I can help you?
1. What is your WHY? Will people trust your WHY? Explain it so your reader can feel it viscerally. Why believe? We are weird. We have a different way of looking at the world. It includes ancient worldviews—proven "technologies" that the material world has forgotten. 2. Who is your audience? What is their worldview? What is the story they tell themselves, who do they think they are, what do they care about? Our audience believes in the outer world beyond the material. 3. Then, from their perspective, what is your project or idea for? Why do they want in? How does it transform them, solve an urgent problem THEY have? Understanding what is it that you truly provide for others, from THEIR perspective, is the key to leading a movement . Name which of the 5 goals above you help them solve. (Optional: Go deeper now. Why won't they buy from you? What is your competition and why would your customers choose them? If you can figure that out, you'll ...